The biggest problem with preneed insurance isn’t just the lackluster experiences you’ve had. It’s that you might not even realize how dire the situation has become.
Why Preneed Isn’t Working (And Where Your Money’s Going)
Preneed can truly be a lever for proactive business growth. However, insurance carriers know you’re required to use a preneed insurance partner, so there’s little incentive for them to change.
Let’s Break Down What’s Causing Problems
- Murky commission schedules — advertised rates average just 12%
- Hidden fees reducing earnings — most funeral homes see only 7% commission after insurance takes their cut
- Outdated, impersonal family experience requiring extensive paperwork
- Growth rates failing to match inflation — industry averages just 1.1% variable growth rate when economic inflation rarely falls below 2%
After insurance carriers take their portion, your families still have to pay a pretty penny on their preneed policy.
Time for a Quick Exercise
Here are some critical questions every funeral director should be able to answer about their preneed carrier:
- What’s your average commission rate, after fees?
- Do your growth rates actually keep pace with inflation?
- If they provide marketing, is it bringing in business or just collecting dust?
- How responsive is their support team?
Too many funeral directors and preneed agents are in the dark about these crucial details.
Enter Prelude: Preneed for the 21st Century
Prelude offers a better way to do preneed. We’re a member-based collective that’s flipping the script on the entire preneed experience.
We connect you and your agents to higher commissions and growth rate options via the Prelude digital app. No more convoluted commission structures or outdated systems.
With Prelude, You’re Looking at
- Up to 40% commission rate, 100% going to the business with no fees
- Up to 3.8% simple growth rates matching real-world conditions
- User-friendly digital platform automatically drafting and saving required documents
- AI-powered personalized pre-planning experience
- Affordable payment plans integrating with GPL systems
Prelude isn’t just about better preneed insurance — it’s about future-proofing your funeral home.
Are you ready to step into the future of preneed? Or are you content to let old school preneed bury your business?
