Provide the best in pre-planning and preneed

for your families, agents, and funeral home business.

With our intuitive, all-in-one software, your families enjoy a deeply personal pre-planning experience, and your funeral home finally receives the full benefits of preneed.

The membership-based preneed insurance collective with the highest commissions, strongest growth rates, and best pre-planning experience in the death care industry.

Get in Touch

Prelude is not:

Traditional preneed insurance

A remote planning website

An agent replacement

Prelude is:

A preneed policy sales tool backed by trusted insurance carriers

A more personalized facilitated pre-planning experience

Industry-leading commission and growth rates for you and your agents

The most powerful pre-planning motivator, made easy.

Our experience shifts the planner’s mindset from it’s ‘my funeral’ to it’s ‘their’ funeral, so your team can be a partner in pre-planning, not a salesperson.

Walk through simple questions to uncover personal details

Personalization is what makes a funeral meaningful and memorable.

Prelude’s guided questionnaire captures notes about a person’s life and interests and even automatically suggests relevant creative ideas to add extra personal details for loved ones to cherish.

The result?

A meaningful pre-plan starts to take shape, with all of the tenderness and none of the decision fatigue.

Quickly generate heartfelt plans they can share

Prelude uses the latest in large-language model AI technology to transform captured inputs into a compelling letter to a person’s loved ones – with no work from a sales agent.

The letter is part user-friendly instruction manual and part final thoughts and sentiments.

The result?

Families have clarity on their reason for planning and are more determined to follow through.

Offer flexible payment plans at a competitive price

The purchasing process is wrapped into the pre-planning experience to demystify the insurance element and calculate a budget-friendly price on the spot.

Plus, Prelude plans are more affordable than most competitors, so you can lessen your families’ financial stress.

The result?

Close in one meeting (80% of Prelude plans do) and help planners stick with their monthly payments.

Rely on digital documents to eliminate rework

Preneed paperwork is tedious and transactional for families. For agents, it’s fraught with time-consuming rework and back and forth with insurance.

With Prelude, all inputs are gathered, omissions filled in, and errors corrected before submitting for final underwriting. So there’s less paperwork upfront and less detective work when a claim is filed.

The result?

You and your agents save time and headache and your families are confident in their thorough plan.

“As a funeral director, I love it. Prelude lays out exactly how a funeral director is going to approach these questions, but now I have an easy, centralized way to present them and document their plans and wishes. And it helps you understand your client better.”
— Jay, Funeral Home Director and Preneed Agent

See Record Preneed Revenues

Prelude combines the industry's best commission and growth rates with a family-first pre-planning experience for greater preneed success.

*50% higher average commissions based on industry average of 12%
50%
higher commissions on avg.

Prelude users average 23% commission.  100% of which goes in their pocket.

Members Report

Higher Close Rates

Grow Average 
Face Values

Highest Growth Rates in the Industry

Up to 3.8% growth rate on every policy.

See how much you could earn with Prelude.

Prelude offers some of the industry’s highest commission rates on preneed policies.

Higher commissions mean more opportunities to reinvest in your business, employees, and community.

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*National average commission rate currently offered by competitors is 7%
$
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23%
$3,750
50
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You could earn $-- in additional commissions each year by using Prelude.

Questions?
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Partnering with Prelude

It’s simple and fast to start providing the best in pre-planning and preneed.

STEP 1

Demo

We’ll show you our software and determine if this is the right fit for your preneed business.

STEP 2

Onboard

Our simple onboarding process gets you and your team up to speed in no time.

STEP 3

Sell

Anyone on your staff can start using Prelude to facilitate successful preneed appointments.